HOW TO
Guide Your Rocketship

The Feedback Rules  A Framework For Growth

Guides, Rules & Tools.
Rocketing Into the World of Pr

To make our Product-Led Growth Framework a shiny rocket anyone can ride, we miniaturized our book into bite-sized, interactive lessons — with activities you can add to your Google Calendar for 7 minutes a day. Yee haw!

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Past clients

Try This Solution

It's not rocket science. It's a simple framework. Or, maybe it's possible you're into the pain & love the wheel?

No? Then, ride this rocket — try out this new framework that will earn you fist bumps from your followers, customers, teammates, and moms. You'll be tired of bumping the fists. You'll be like, "No thanks mom, my fist hurts."

100
Days
249
Checklist Items
126+
Software Tools
7
Methods
22
Founder Stories
10
Hours of Video
4
Templates
3
Pipers Piping
?
Do Not Click Me Again
Can't Your Read

People are unpredictable, but sometimes if you Sherlock around and look closely at them you'll start to see patterns. Most of the time, those patterns will be things like picking their nose when they think you're not watching. Ignore the nose pickers. Other times, dear Watson, you'll strike gold and deduce a behavior. Surely, the whole time it had nothing to do with noses.

Are you a nose pickin', button clickin' maniac? Surely not Sherlock Holmes.

It took us 10 years to create these tools.

10+

Years of work (and a lot of feedback) went into the creation of these tools.

200+

Of the fastest-growing tech companies have used our tools as rocket fuel.

50+

Tools, guides & resources to help you, your team and your company grow, faster.

99.99%

Useful information. We don't believe in busy work. No one's got time for that.

For Individuals

  • Elevate your skills
    Build the feedback skills you need to boost your customer-centric resume.
  • Use resources, worksheets & guides
    You'll have the toolkit to help you walk out of every meeting looking like a superhero.
  • Get buy-in from the team
    We have the tools & insights you need to help you do more with less, prove what works & drag your team forward (faster).

For Teams

  • Upskill your entire team
    We'll give you the tools you need to weave customer-centricity into your team's DNA.
  • Frameworks, guides & workshops
    Access 50+ frameworks, worksheets, guides, workshops & tools.
  • Build a smarter product roadmap
    Stop wasting resources on features that don't move the needle. Get the tools you need to separate the signal from the noise.

Overloaded? This can help.

Feeling overloaded is natural. This feeling stems from the vast number and variety of decisions that product teams are asked to make on a daily basis. Over the last 10 years of consulting, Feedback Rules began as a series of guides, Basecamp messages, and "getting unstuck" workshops that we used to help our clients find relief and give them a set of tools they can rely on to make better, smarter product decisions.

Analytics Overload

Not sure where to even begin looking for the insight in the data haystack? Get the tools you need to determine what data to use (and when).

Decision Overload

Take the angst out of decision making. We'll provide you with a set of tools you can rely on to make smarter, more informed product decisions.

Roadmap Overload

So many feature requests, not enough dev resources. Get the tools you need to determine which ones are mission critical, not nice-to-haves.

Iteration Overload

Whoever said "iterate fast & you'll succeed" was an idiot. Quit wasting iterations, save your precious time, and get the tools you need to iterate with purpose.

Get Relief

Our 60 minute laser-focused "get unstuck" call is $399 and will give you a set of tools & a plan of action.

Frozen Up? Get Our App-e-Teaser for Cold Birds Feet.

TOPIC
Try Machine Learning

Blah, blah. Machines learn. But, did you know that these machines can listen too? They can help you pull insights out of total turdpiles of data. No, not you Alexa. Bye Felicia. Turn on silent mode and stop listening.

TOPIC
Avoid Feature Flops

You saw the movie with the boat. Even seasoned researchers who think they’re following sound scientific principles can get their signals crossed and make serious missteps sometimes. The boat hit the iceberg. Rose lived. Good movie.

TOPIC
Automate Grunt Work

Most grunt work can be automated. You probably already know how. If you (or your coworkers) are clueless, we outline the steps — with pictures. Better than IKEA.

TOPIC
Maximize All Acronyms

Max out the KPI, ROI, and LTV of your next UX/UI. Not CAC — let's try not to make that go up again (CFO approved note, waiting on legal).

TOPIC
Get An App-e-tight

No. We're not offering free appetizers ever again. We're not even giving away any software for free. On the other hand, we will offer a nice in-depth comparison of all of the tools that could help make your life a bit easier. Also, don't eat the shrimp cocktail at SFDF. Thank us later.

JUMP FOR JOY
Get Unstuck, Today

Don't just sink there!
This 60 min call is just the tip...

...of a massive iceberg. We have the perfect thing to melt your heart. Our 60 minute laser-focused "get unstuck" call is  $399 and you will leave feeling refreshed, warm, and full of purpose. Are you ready to fuel up? It may help you avoid some kind of disaster looming on your roadmap.

In 100 Days, Participants Learn To Stop Ideas, Prevent Bad Iteration & Optimize a Big Lift Rocket. You Get Personal 1-on-1 Sessions With (IMHO) The Coach You Wish You Had Last Quarter. Obviously, Not An Actual Rocket. Yes, An Actual Human. 100 Days. Only $3.2k.

Everyone Clicks This → See All Plans & Pricing
stop ideas

Get Off The Idea Hamster Wheel

Do you feel like feedback is always piling up in your inbox, while your roadmap seems to miss the mark? How do we process mountains of customer feedback and get to the root of what your customers really want (in their heart-of-hearts)?

see more clearly

Find What Works & What Doesn't

Hey, maybe feedback is just stupid. Or worse: dangerous, like a beautiful siren, luring you with a bewitching song of possibilities, only to dash you (and your product) against the sharp rocks of failure. Maybe you come prepared. Maybe you have a magic Batman belt of tools, methods, and maybe it's maybe, lean.

don't just smile at it

Optimize That Big Lift Rocket

Even one little breakthrough can change your business. How do we make sure that our customers see its value?

Three Steps To The Big Lift
10% OFF

3

Take Our 100 Day Masterclass or Try the Free 14 Day Challenge

The class is $3.2k for 100 days of mind-altering neurogenesis. That's cheaper than Fyre Festival and we're not even promising you a cheese sandwich. To be clear — NO CHEESE SANDWICH.

Learn. Measure. Experiment.

Construct valuable experiments that will pad your résumé quite nicely. It's healthy to experiment while you're still young and employed. Your boss will be impressed. If you're self-employed, you will be even more impressed by yourself.

2
1

Analyze Cause And Effect

Use the latest deep learning and causal analytics technology to track your growth experiments. Did you ever, in your wildest dreams, think that Growth Hacking would actually become a real thing? Well, it did.

10% OFF

In our experiments, this one really drove the biggest lift. You get 10% off just for reading this far down the page. Way back at the top of the page (in the Pain Points section) we said nobody reads. Well, you do D.E.A.R. reader! You sly dog. We would hand you a gold star, but this is only a website. Sadly, websites do not have hands. Neither does that guy riding the rocket at the top of the page. Why doesn't he have hands?

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OK Boomer, We're Actually Experts

You know what they say. Fool me once and I found a way to get promoted, but fool me twice and my next performance review is really going to suck. Here are some real-life people that have worked with us.

Katie and Anthony are the yin and yang of FBR. They really pushed and pulled on a new concept I was working on, helping my idea launch faster.

Chris Heivly
VP Innovation, Techstars

Their process comes with a lot of expertise... It’s a lot faster, more efficient, and it also has a higher likelihood of hitting the mark when we actually release it to customers.

Hiten Shah
Founder & Angel Investor

The thing that I got most excited about was seeing all of the opportunities to make our app a lot better.

Claire Alexander
GVP & GM, Capterra

Need more proof? Get the full list